NEW YORK—Burson-Marsteller has hired Johnson & Johnson veteran Jay Kosminsky to a senior strategy role.
Kosminsky, who joins Burson as strategic advisor, departs J&J after seven years as vice president for communications and public affairs for the company's consumer group.
In that role, he was responsible for worldwide media relations, organizational communications, brand public relations and public affairs for the consumer group, including such brands as Johnson’s Baby, Neutrogena, Aveeno, Listerine and Tylenol.
Kosminsky is the first appointment to Burson's newly formed US creative council, which aims to bring together creative people from a range of industries and backgrounds, in order to deliver new thinking and new approaches.
“Jay has worked on high-stakes communications campaigns for some of the most high-profile brands in the world, and has a keen understanding of the communications challenges and opportunities facing large corporations,” said Burson-Marsteller US CEO Michael Law. “He will bring a different perspective to the work of our client teams, as well as the firm’s business development initiatives.”
Prior to Johnson & Johnson, Kosminsky held several senior communications roles with Pfizer including VP of communications for consumer healthcare; director of corporate communications; director of corporate philanthropy; and assistant director, policy communications.
Kosminsky earlier served as the deputy director of foreign policy and defense studies at the Heritage Foundation, where he specialized in national security policy and arms control. Before that, he was a press secretary to a member of the U.S. House of Representatives.