NEW YORK—Burson-Marsteller has launched Burson-Marsteller University, a new interactive training program designed to help clients become better communicators using the proprietary curricula, insights and diagnostics developed by the agency.
“Through the years, Burson-Marsteller clients came to recognize the need and value of training in public relations principles and special disciplines to better manage their company’s communications,” says Harold Burson, the firm’s founding chairman. “We created Burson-Marsteller University as a comprehensive corporate learning resource tailored to clients who need to communicate consistent corporate and brand messages globally.”
Using proprietary diagnostic tools and methodologies, Burson-Marsteller University offers tailored and personalized courses to senior-level communications executives to help them address communications challenges in global markets using consistent and clear strategies. Courses are offered in confidential learning environments and on a level appropriate to the client, participants, business environment or culture.
“In today’s 24-7 global marketplace, communicating effectively is more critical than ever before for executives,” says Aafke Huininga, dean of the University. “The Burson-Marsteller University training program builds on the core belief that communications is one of the most fundamental forces driving business success today
“Our customized program provides clients with the tools necessary to deal with difficult communications issues more effectively, identify serious challenges, understand important goals and ultimately achieve successful business results through smart and effective communication.”