Burson Launches Formal Crisis and Issues Group
Charting the future of public relations
Holmes Report
CEO

Burson Launches Formal Crisis and Issues Group

Burson-Marsteller has launched the Issues & Crisis Group, a practice that will house the firm’s experts in issues management and campaigns, crisis management and corporate responsibility.

Paul Holmes

WASHINGTON, D.C.—Burson-Marsteller has launched the Issues & Crisis Group, a practice that will house the firm’s experts in issues management and campaigns, crisis management and corporate responsibility. ICG is expected to provide clients with the personalized feel of a boutique agency while allowing access to Burson-Marsteller’s global footprint and suite of services. Josh Gottheimer, Burson-Marsteller executive vice president worldwide, will chair the practice. 

 

ICG will focus on counseling companies, organizations and non-profits on handling crises, corporate social responsibility issues, complex litigation, and hostile media environments. The practice employs an evidenced-based approach that relies on empirical data and research to develop and guide client strategy. ICG’s issues management capability focuses on helping clients address public policy and public affairs challenges, drawing on a team of White House, congressional and political campaign veterans applying their experience on the campaign trail to helping their clients craft successful strategies. 

 

ICG’s crisis management network is comprised of crisis specialists operating in each of Burson-Marsteller’s

View Style:

Load 3 More
comments powered by Disqus