NEW YORK—Burson-Marsteller is strengthening its position in the Nordic region by signing an exclusive affiliate agreement with Pohjoisranta, a leading Finnish reputation management consultancy that serves a multinational client base from offices in Helsinki and Oulu.
“Our partnership with Pohjoisranta, known for its respected multi-national client base, is another great step for Burson-Marsteller,” says Heidi Sinclair, Burson-Marsteller’s president & CEO, Europe. “This alliance builds on our commitment to our Finnish colleagues and the expansion of our European network.”
Burson-Marsteller recently ended its affiliate relationship with CW Works Oy. Pohjoisranta was founded in 1995 and has 24 communication professionals.
Pohjoisranta, managing director Jouni Heinonen adds, “Working with a global PR company with such a stellar reputation, depth and breadth of expertise and a true global footprint will allow us to provide enhanced communications counsel and services to our clients.”