BEIJING—Burson-Marsteller China has launched D/BM, an integrated digital and social media influencer practice for China. Zaheer Nooruddin, Burson-Marsteller Asia-Pacific’s lead digital strategist for Greater China, will lead D/BM as the new practice’s head.
“Online conversations and fast-changing modes of information sharing, led by digital influencers and communities, have direct implications for a company’s reputation and business,” says Nooruddin, who adds that the new service is designed to “enable even deeper connections between our clients and online influencers and communities.”
D/BM provides digital influencer engagement, online community design and management, social media workshops and policy development, and ongoing digital consultancy and planning services. Its social media monitoring, analytics and engagement products track business conversations, share of voice, consumer sentiment, demographics, and follow competitor activities in real-time. And D/BM identifies digital influencers in real-time to manage both issues and crises and to rapidly deploy communications and marketing solutions.
D/BM’s core China team includes Leon Zhang (formerly of MRM Worldwide) as digital strategy and insights lead in Beijing and Rachel Yeung (formerly of Digitas) as digital analytics and activation lead in Shanghai.