SAN FRANCISCO—Burson-Marsteller has appointed Nathan Ballard and Cheryl Heinonen as co-market leaders in Northern California. The duo will be responsible for leading the team in San Francisco and working together to grow and expand Burson-Marsteller’s Northern California operations. They will report to U.S. president and CEO Patrick Ford, who says the firm is committed to strengthening its west coast operations.
Heinonen, a managing director in B-M’s U.S. corporate practice, and Ballard, a managing director in the media practice and the issues and crisis group, will continue in their current roles in those practices. Jennifer Graham Clary, who served as interim market leader, will continue in her role as global technology practice chair.
Both executives joined Burson in early 2010. Before joining Burson-Marsteller, Heinonen spent the majority of her career at Visa, where she was a senior communications executive. Ballard, an attorney, has served as a spokesman for presidential candidates John Kerry and Wesley Clark and was communications director for San Francisco Mayor Gavin Newsom, the Democratic National Committee, the California Democratic Party, and California’s largest labor organization, the California Labor Federation, AFL-CIO.