JAKARTA—Burson-Marsteller is opening a new office in Jakarta, Indonesia, headed by Sahala Sianipar, who joins as Indonesia market leader and director for South Asia.
“This is a significant step for our Asia Pacific operations,” says Bill Rylance, president and CEO of the firm’s Asia Pacific operations. “With a population of more than 220 million, Indonesia represents a huge growth opportunity for our firm. Our multinational clients are eager to expand in this important market and Indonesian firms are also poised for global expansion.”
Sianipar rejoins Burson following an eight-year absence. He previously worked for Burson-Marsteller in Jakarta from 1996 to 1998, when he led the company’s corporate and financial communications practice. In his new role, he will report to regional managing director for South Asia, Christine Jones, who is based in Singapore.