NEW YORK--Burson-Marsteller has unveiled a new global leadership team, following the promotion of Don Baer to global CEO earlier this year.
Baer took on the CEO role after the departure of Mark Penn to Microsoft. He is joined at the top of the agency by CFO Patrick Przybyski, who adds the title of chief operating officer, serving as a "full business partner" to Baer in terms of worldwide management, and overseeing the firm’s growth strategy, including acquisitions.
In addition, EMEA CEO Jeremy Galbraith has been handed additional duties as worldwide chair for strategy at the agency.
23-year Burson veteran Patrick Ford, meanwhile, adds the chief client officer title to his remit as worldwide vice chair. Ford will assume overall responsibility for maintaining and building client relationships, and will oversee training initiatives in this regard.
Other members of the global leadership lineup remain in their existing positions. Worldwide EVP Jay Leveton will oversee new business development, while continuing to drive integration between the firm’s worldwide level and its regional and global practice management teams.
Leveton is also charged with integrating Burson-Marsteller with the firm’s sister company Penn Schoen Berland, and other sister firms including Prime Policy Group, and will lead the firm’s marketing and communications function.
Worldwide vice chair Karen Hughes joins Baer and other team members in focusing on key management decisions and on the strategic direction of the firm. She will continue to work closely with many of the firm’s growing client relationships.
Finally, worldwide human resources MD Rachel Wolman will oversee the firm's talent capability.
“This new management structure and the individuals serving on the Worldwide Leadership Team are all aimed at one key objective: to build Burson-Marsteller as a great firm for the long haul,” said Baer. “We are fortunate to have a talented and experienced senior leadership team with deep and varied expertise."