NEW YORK—Burson-Marsteller has promoted Patrick Ford to U.S. chief executive, succeeding Ken Rietz, who recently announced his plans to retire after 15 years with the company and who most recently served as vice chairman and U.S. CEO. Ford was previously chair of the company’s global corporate and financial practice and New York market leader.
Ford joined Burson-Marsteller in 1989 and has held a variety of senior leadership roles, most recently managing a team of dedicated corporate and financial communications experts globally. Prior to joining Burson, he served as vice president for public affairs at the American Enterprise Institute for Public Policy Research, one of the nation’s leading public policy think tanks.
In other executive changes, Burson-Marsteller has named Ame Wadler chief strategic innovation and integration officer. In her new role, Wadler will help ensure the company has the right strategic thinking on existing and new business, and the best integrated resources deployed against major client problems and opportunities. She will also continue as a global client leader and chair of Burson-Marsteller’s global healthcare practice.
Pat Przybyski has been named worldwide CFO, succeeding John Maltese, who is also retiring at the end of the first quarter. Przybyski is currently at Wunderman New York, where he has been the CFO and COO for the past five years. He was at Burson-Marsteller earlier in his career.