NEW YORK—Burson-Marsteller has appointed Mireille Grangenois as managing director to lead its multicultural practice. Grangenois will report to Patrick Ford, U.S. president and CEO, and Tony Telloni, New York market leader and will be responsible for building the firm’s expertise in developing communications strategies designed to reach key multicultural communities including Hispanics and African-Americans, among other multicultural audiences.
Grangenois will also be engaged in the development of Burson’s internal diversity strategy.
She was most recently vice president for advertising at The Baltimore Sun, where she helped deliver readership and audience growth, with an emphasis on applying consumer-focused intelligence in product development. During her career, Grangenois has held advertising and marketing positions at several news outlets including the Washington Post’s interactive division and Philadelphia Newspapers.