MIAMI—Burson-Marsteller has appointed Rafael Casas-Don as chair of its healthcare practice for Latin America. He will be based in Burson-Marsteller’s Latin American headquarters in Miami and will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.
Casas-Don will manage a Latin American team of professionals based in Burson-Marsteller offices in Argentina, Brazil, Chile, Colombia, Mexico, Miami, Peru, Puerto Rico and Venezuela. He will focus primarily on providing strategic client counsel on developing and implementing healthcare campaigns and growing the practice.
Casas-Don was most recently regional communications director for Baxter International,where he was a member of the regional strategic counsel team, global communications operating team and regional threat management team. Casas-Don joined Baxter after having served as market leader for Burson-Marsteller Mexico and Burson-Marsteller Puerto Rico.