NEW YORK—Burson-Marsteller has named Samantha Lucas chair of its U.S. brand marketing practice. Lucas, who has spent eight years in Burson-Marsteller’s brand marketing and corporate practices, replaces Chris O’Neill, who will take on other assignments. She will report to Burson’s U.S. president and CEO Patrick Ford.
She came to Burson-Marsteller in 1999, playing key roles on the Xerox and Merrill Lynch business, and assumed leadership of the Merrill Lynch account in 2002. Her previous positions, in both London and New York, include Brodeur A-Plus and TSI Communications, where she worked on a range of consumer and technology accounts such as Sharp, Compaq Computer Corporation and IBM.