HONG KONG—Burson-Marsteller has named Simon Pangrazio, an 11-year veteran of the firm, as president and chief executive officer, Asia Pacific. Pangrazio, will take up the position on January 1, 2008, will report to Burson-Marsteller CEO Mark Penn and joins the company’s global leadership team. He succeeds Bill Rylance, who becomes chairman of Asia Pacific and the company’s vice chairman for global development.
Pangrazio is based in Hong Kong and will assume leadership of the firm’s wholly-owned network of offices through-out the Asia Pacific region, which includes offices in India, Singapore, Indonesia, Mainland China, Hong Kong, Korea, Japan and Australia. He will work with the regional and global leadership teams to expand the firm’s geographic footprint in the Asia Pacific region, service and grow existing client relationships, develop new business opportunities, differentiate its suite of digital services and continue to attract and develop talent.
Pangrazio joined Burson-Marsteller in 1996 in Melbourne and has held senior country, sub-regional, client leadership and corporate practice roles during tenures in Singapore, Tokyo, Beijing and Hong Kong. He has been a member of the region’s senior leadership team since 2000 and currently is regional managing director for North Asia and leads Burson-Marsteller’s corporate and financial practice for the Asia Pacific region.