Holmes Report 27 Aug 2012 // 11:00PM GMT
HONG KONG—Ogilvy Public Relations, Burson-Marsteller and Weber Shandwick have more campaign nominees among the Asia-Pacific SABRE Awards finalists announced today than any other agencies.
Ogilvy and its various brands and subsidiaries throughout the region received 23 nominations for their campaign work, while Burson-Marsteller and its Encoder brand and Weber Shandwick and its Corporate Voice and Powell Tate units received 16 nominations each, ahead of Fleishman-Hillard and Hill+Knowlton Strategies (11 each) and MSLGroup (10).
The finalists were selected from more than 650 entries submitted to this year’s competition.
The winners of this year’s awards will be honored—along with the Asia-Pacific Agency of the Year trophies previously announced—at our second annual Asia-Pacific awards dinner, to be held at the Kowloon Shangri-La in Hong Kong on September 26. Tickets for both the dinner and the accompanying day-long forum are available now by emailing Celeste Picco.
In addition to Weber Shandwick, Fleishman, H+K and MSL, there were multiple nominations for Edelman (nine), Ogilvy Public Relations and Waggener Edstrom (seven), Strategic Public Relations Group of Hong Kong (six), DEC Communications of Australia, Genesis Burson-Marsteller and Qyvision of Indonesia (five each).
Winners of the Silver SABRE categories, which recognize excellence in content creation, will be announced tomorrow.
GEOGRAPHIC CATEGORIES
AUSTRALIA/NEW ZEALAND
Driving Australia's Transition to a Clean Energy Future – GE Australia with n2n communications
Ford Australia Goes Speed Dating – Ford Australia with Pulse Communications, an Ogilvy Public Relations company
Know Your Own Skin: The Sun Burn Fades But the Skin damage Remains – LEO Pharma with Hill + Knowlton Strategies
LOWcate Low Rate – Virgin Money with Burson-Marsteller Australia
National Savings and Debt Barometer 2011 Campaign – RaboDirect with BlueChip Communication
GREATER CHINA
adidas Calls for 1 Million Real fans to Go 925 – adidas with Burson-Marsteller
Micro-Philanthropy – Lenovo China with BlueFocus PR Consulting
Mr. BAO: A Virtual Sales Champion for IBM China – IBM China with Ogilvy Public Relations/Beijing
Ray-Ban Striking a Chord with China – Lexottica with Ketchum
Sonata 8: The Rise of the Dark Horse – Beijing Hyundai with MSLGroup, Genedigi
INDIAN SUB-CONTINENT
Appointment of Sourav Ganguly as Brand Ambassador – Apollo Munich Health Insurance with PR Pundit
Ford EcoSport Global Reveal – Ford Motor Company, Asia Pacific and Africa with WPP, Imagination
Gillette Salute the Soldier Campaign – P&G Gillette with Corporate Voice Weber Shandwick
Keep Groovin' – Sennheiser with Genesis Burson-Marsteller
Lenovo India Launch of Tablet Range – Lenovo India
JAPAN
"Talent is Only the Starting Point": How to Crack the Japanese Employment Market – Recruitment Japan with Kreab Gavin Anderson Japan
A Bigger Fish to Fry: Norwegian Salted Mackerel; Cooking Up New Kitchen-Friendly Recipes for the Modern Japanese Consumer – Norweigan Seafood Council (NSC) with COSMO PR
Calm in a Crisis: The Japanese Prime Minister's Office – Omnicom Group (Kreab Gavin Anderson, Fleishman-Hillard and Interbrand Japan)
Launch of "100 Colors in California" and "Social Road Trip" – Visit California Japan
Norwegian Seafood Council
The Fukushima Conference: After an Unspeakable Toll, Japan Finds its Voice – Citizens of Fukushima with Fleishman-Hillard Japan
KOREA
Earth, Air, Climate and People Campaign – Korea International Cooperation Agency with Fleishman-Hillard Korea
Helping Hands Program -- Sanofi Pasteur Korea with MSL Korea
SOUTH-EAST ASIA
Savings Education to Low Income Group – Bank BTN with Fortune PR
Speechless Love: The Milk Tablet as a Symbol of Young Love – Yili Milk with Hill + Knowlton Strategies Beijing
Social Media Week Singapore – Social Media Week with AKA Asia
Transforming Fried Cooking in Southeast Asia: Launching the Philips AirFryer – Philips with OneVoice Singapore (Fleishman-Hillard)
Transformers Cybertron Convention 2012: Singapore – Hasbro Singapore with Strategic Public Relations Group
MULTI-COUNTRY
Asia SWOT Team Tackles the Challenge of Upping Regional Visibility – Paypal with The Hoffman Agency
Putting the "PRO" in nano-ProTek – DEK with Grayling Asia
SK-II 'Shift to the 5 Dimensions of Crystal Clarity' -- P&G with Weber Shandwick
The '+' Project – Royal Philips Electronics with OneVoice
The Do Network – Lenovo with Text 100 Global Communications
REGIONAL
Intel "Win an Island" -- Intel Asia Pacific with Social@Ogilvy
Ford Global Ranger Challenge – Ford with WPP X Team - APA
HP Global Influencer Summit – HP with Edelman Public Relations Worldwide
Project Inspire: 5 Minutes to Change the World -- MasterCard Asia/Pacific, Middle East Africa with Weber Shandwick
Transforming Fried Cooking in Southeast Asia: Launching the Philips AirFryer – Philips with OneVoice Singapore (Fleishman-Hillard)
GLOBAL
#LovingThe Moment – Shangri-La International with Social@Ogilvy
Building Suntech's Corporate Reputation at Davos – Suntech Power Holdings Co. with Weber Shandwick
From Conflict to Collaboration – Golden-Agri Resources with Pelham Bell Pottinger Asia
Providing Financial Communications for Prada's US$2.5bn Hong Kong Listing: The Largest Ever Luxury and Consumer IPO – Prada with Artemis Associates
Spearheading the Dot Brand Revolution -- Melbourne IT
PRACTICE AREA CATEGORIES
MARKETING-TO-CONSUMERS (EXISTING PRODUCTS)
Doublemint Brings People Face-to-Face – Doublemint with Burson-Marsteller
Groupon and CTgoodjobs.hk: Shadow CEO Campaign – Groupon Hong Kong, Career Times with Fleishman-Hillard Hong Kong
LOWcate Low Rate – Virgin Money with Burson Marsteller Australia
Restaurant Safety – Air New Zealand with Hill+Knowlton Strategies Australia
Tupperware Green Living – PT Tupperware Indonesia with Fortune PR
MARKETING-TO-CONSUMERS (NEW PRODUCTS)
Bringing the Aussie Spirit to Carnival Spirit – Carnival Cruise Lines Australia with Pulse Communications, an Ogilvy Public Relations company, Australia
Ramen Emporium: IPPUDO Hong Kong – IPPUDO with Waggener Edstrom Worldwide
Rejuvenating the Sony Mobile Brand in India – Sony Mobile India with MSLGroup, 20:20 MSL
SK-II's 'First-in-the-World' Anti-Aging Launch Event: Embracing the Future with 10 Years of Skin Power -- SK-II with Weber Shandwick
Sonata 8: The Rise of the Dark Horse – Beijing Hyundai with MSLGroup, Genedigi
BUSINESS-TO-BUSINESS MARKETING
"I Can" Campaign (Bahasa: "Aku Bisa" Campaign) – PT. Tower Bersama Infrastructure Group with Qyvision PR, Indonesia
Make it Happen 2011 – Hewlett-Packard with Hill+knowlton Strategies Beijing
Mr. Bao: A Virtual Sales Champion for IBM China – IBM China with Ogilvy Public Relations/Beijing
Swarovski Elements celebrates Weaves of South India – Swarovski Elements with PR Pundit
Telstra Productivity Indicator – Telstra with Howorth, an Ogilvy Public Relations company, Australia
CORPORATE IMAGE
eBay Online Business Index – eBay with Edelman
Goodstart early Learning – Goodstart with Ogilvy Public Relations (Parker & Partners and Pulse Communications), Australia
Hong Kong International Film Festival Society Campaign – HKIFFS with Waggener Edstrom Worldwide
Mr. Bao: A Virtual Sales Champion for IBM China – IBM China with Ogilvy Public Relations/Beijing
The Journey of Harmonious Energy, with Total – Total with Burson-Marsteller
CRISIS/ISSUES MANAGEMENT
Calm in a Crisis: The Japanese Prime Minister's Office – Omnicom Group (Kreab Gavin Anderson, Fleishman-Hillard and Interbrand Japan)
Flame Grilled: Restoring the KFC Brand Promise – YUM! Brands Singapore with Ogilvy Public Relations Singapore
Foreign Bank, Foreign Country, US$ 52 Million Fraud: How We Changed the Public's Perception in a Week – Citibank India with Perfect Relations
Lady Gaga Debacle – Big Daddy Entertainment with Burson-Marsteller
Lights On: Chinese Retailer GOME Reemerges from Dark Chapter – Gome Electrical Appliances Holding with Fleishman-Hillard Hong Kong
PUBLIC AFFAIRS/GOVERNMENT RELATIONS
Achieving Social, Environmental and Economic Progress in an Island Community: Sand Mining and Its Benefits on NSI -- Sibelco Australia with Rowland
Select Your Sacrifice Animals (Bahasa: "Pilihlan Hewan Qurbanmu") – State Department of Maritime & Agriculture Indonesia with Qyvision PR, Indonesia
Showcasing the Best of Australia: Expo 2012 Yeosu Korea – Australia Government, Department of Foreign Affairs and Trade with Burson-Marsteller
Taiwan, Rice Up! – Taiwan Council of Agriculture with Ogilvy Public Relations Taiwan
The Journey of Harmonious Energy, with Total – Total with Burson-Marsteller
PUBLIC EDUCATION
Chinese Wine Lovers Exclaim "Bonjour Bordeaux" – Le Conseil Interprofessionnel du Vin de Bordeaux with Burson-Marsteller
Health Promotion Board's iQuit Vampaign – HPB with Waggener Edstrom Worldwide
McAfee Cybermum India – McAfee India
Savings Education to Low Income Group – Bank BTN with Fortune PR
Select Your Sacrifice Animals (Bahasa: "Pilihlan Hewan Qurbanmu") – State Department of Maritime & Agriculture Indonesia with Qyvision PR, Indonesia
FINANCIAL COMMUNICATIONS
Launching Australia's First Islamic Wealth Management Group – Crescent Wealth with Sefiani Communications Group
National Savings and Debt Barometer 2011 Campaign – RaboDirect with BlueChip Communication
Noble House, Feeding China's Crème de la Crème – Noble House (China) Holdings with Strategic Public Relations Group
Providing Financial Communications for Prada's US$2.5bn Hong Kong Listing: The Largest Ever Luxury and Consumer IPO – Prada with Artemis Associates Limited
Revitalizing a Legen – Hop Hing Group Holdings with Strategic Public Relations Group
EMPLOYEE COMMUNICATIONS
All About ME - IT Change for McDonald's Australia – McDonald's with Ogilvy Impact Australia, an Ogilvy Public Relations Company
DAMCO Employee Engagement Campaign – Damco North Asia with Edelman
Let's Let Everyone On It! – Coca-Cola Amatil with Ogilvy Impact/Ogilvy Public Relations Australia
CORPORATE SOCIAL RESPONSIBILITY
From Conflict to Collaboration – Golden-Agri Resources with Pelham Bell Pottinger Asia
How Coca-Cola's 'Support My School' Campaign Helped 70,000 Children in Rural India Attend Better, Cleaner and Safer Schools – Coca-Cola with Perfect Relations
HP Write&Read - Inspiring Creativity – HP India
National Geographic Channel Free Pet Shop – Fox International Channels with Tactic PR (subsidiary of SPRG)
National Restaurant Practitioner Food Safety Training – Unilever Food Solutions China with GolinHarris China
CORPORATE MEDIA RELATIONS
Asia's Beacon of Holistic Education – Marlborough College with Pelham Bell Pottinger Asia
Ford Australia Goes Speed Dating – Ford Australia with Pulse Communications, an Ogilvy Public Relations company
Outsourcing PR to Raise Brand Awareness – Talent2 with Text 100
Telling the Matthews Asia Story to Hong Kong Investors – Matthews Asia with Ryan Financial Communications
Where Every Child is a Hero – LEGOLAND Malaysia with Pelham Bell Pottinger Asia
PRODUCT MEDIA RELATIONS
CSL 4G LTE Campaign – CSL with Waggener Edstrom Worldwide
HP Global Influencer Summit – HP with Edelman Public Relations Worldwide
OMO Today Tonight Segment— Unilever with Hill+Knowlton Strategies Australia
Ramen Emporium: IPPUDO Hong Kong – IPPUDO with Waggener Edstrom Worldwide
The App That Turned Sydney's Taxi Industry on its Head – ingogo woth Beyond the Square Communications
DIGITAL CAMPAIGN
Appointment of Sourav Ganguly as Brand Ambassador –Apollo Munich Health Insurance with PR Pundit
Rejuvenating the Sony Mobile Brand in India – Sony Mobile India with MSLGroup, 20:20 MSL
Pedigree Adoption Drive 2011 –Mars Petcare with DEC Communications
Foot Locker Art Prize – Foot Locker Australia and New Zealand with DEC Communications
Intel "Win an Island" -- Intel Asia Pacific with Social@Ogilvy
SOCIAL MEDIA CAMPAIGN
Motorola Brings the RAZR Sharply into Focus Again in China – Motorola with Burson-Marsteller
Restaurant Safety – Air New Zealand with Hill+Knowlton Strategies Australia
RIM Blackberry Real Time Social Media Campaign – Research in Motion (RIM) with Edelman
Social Media Week Singapore – Social Media Week with AKA Asia
The '+' Project – Royal Philips Electronics with OneVoice
MARKETING TO MEN
Darrell Lea Father's Day Chocolate Heads Campaign 2011 – Darrell Lea with DEC Communications
For the Win: The Launch of Tianxia 3 – NetEase.com with MSLGroup, Genedigi
Gillette Salute the Soldier Campaign – P&G Gillette with Corporate Voice Weber Shandwick
MARKETING TO WOMEN
Celebrating Double Acts of Women with Vaseline! – Vaseline with GolinHarris International (Singapore)
Darrell Lea father's Day Chocolate Heads Campaign 2011 – Darrell Lea with DEC Communications
eBay India Wins with Social CRM – eBay India with MSLGroup, Hanmer MSL
ghd Supports Australian Fashion – ghd Australia with Stellar* Concepts
Kleenex Cottenelle Pin to Make a Difference – Kleenex Cottonelle with Ogilvy Public Relations (Pulse Communications and Social@Ogilvy), Australia
MARKETING TO YOUTH
adidas Calls for 1 Million Real fans to Go 925 – adidas with Burson-Marsteller
Change the Game 2012 – Pepsi with Genesis Burson-Marsteller
Foot Locker Art Prize -- Foot Locker Australia and New Zealand with DEC Communications
Groupon and CTgoodjobs.hk: Bringing Real Jobs to Youngsters! – Groupon Hong Kong, Career Times with Fleishman-Hillard Hong Kong and Chung & Tang Communications Consultants
Ray-Ban Striking a Chord with China – Lexottica with Ketchum
SPECIAL EVENT
Launching Special Olympics Asia Pacific Games – Special Olympics Australia with Sefiani Communications Group
The Fukushima Conference: After an Unspeakable Toll, Japan Finds its Voice – Citizens of Fukushima with Fleishman-Hillard Japan
National Palliative Care Week 2011 – Palliative Care Australia with SenateSHJ
Groupon and CTgoodjobs.hk: Bringing Real Jobs to Youngsters! – Groupon Hong Kong, Career Times with Fleishman-Hillard Hong Kong and Chung & Tang Communications Consultants
Johnnie Walker F1 Singapore 2011 – Johnnie Walker with AKA Asia
INDUSTRY SECTOR CATEGORIES
AUTOMOTIVE
Ford Global Ranger Challenge – Ford with WPP X Team, APA
Hero Rebranding Campaign: Hum Mein Hai Hero (There is a Hero Within Us) – Hero MotoCorp with Corporate Voice Weber Shandwick
Launch of Vespa: 2012 – Piaggio with Genesis Burson-Marsteller
smart Pre-Show Event— smart/Mercedes-Benz (China) with Powell Tate
Volkswagen Green Future Environmental Education Initiative – Volkswagen Group China with BlueFocus PR Consulting
FOOD AND BEVERAGE
Doublemint Brings People Face-to-Face – Doublemint with Burson-Marsteller
Making Nestlé 'Top Ben NaNa' in China – Nestlé with Ogilvy Public Relations Beijing
McCrisis Averted: Defending McDonald's Reputation on 3.15 – McDonald's with Weber Shandwick
MILO Creates the Play Movement – MILO with Ogilvy Pulic Relations and Nestlé Australia
NAMTHIP "The Thinking Water" Re-Lanches In Thailand – Coca-Cola
FASHION AND BEAUTY
Launching 'Fabulously British' Brand Jack Wills In Hong Kong – Jack Wills with Cohn & Wolfe - Impact Asia
Ray-Ban Striking a Chord with China – Lexottica with Ketchum
SK-II's 'First-in-the-World' Anti-Aging Launch Event: Embracing the Future with 10 Years of Skin Power – SK-II with Weber Shandwick
Swarovski Elements celebrates Weaves of South India – Swarovski Elements with PR Pundit
Taking the Best Step Forward Supporting the Launch of British Footwear Brand, Irregular Choice in Hong Kong – Irregular Choice
TRAVEL AND LEISURE
Aqua City Turns the Tide for Ocean Park – Ocean Park with Weber Shandwick
Aquabumps: New Zealand Road Trip – Tourism New Zealand with Hill+Knowlton Strategies Australia
Emirates Airline A380 makes a Jumbo Impression on Shanghai – Emirates Airline
Hilton Huanying Program – Hilton Hotels & Resorts with Ketchum Newscan Public Relations
ZUJI StarZ Campaign – ZUJI with Waggener Edstrom Worldwide
ENTERTAINMENT
Bringing Bond Back – STAR Movies with MSLGroup, Hanmer MSL
Change the Game 2012 -- Pepsi with Genesis Burson-Marsteller
Lady Gaga Debacle: Big Daddy Entertainment with Burson-Marsteller
Number One – TelkomVision with Qyvision PR, Indonesia
Unlocking the Legends of Basketball: NBA2K12 Launch – 2K Sports with LEWIS PR
RETAILERS
Centro Properties Group – Centro Properties Group with Kreab Gavin Anderson
eBay India Wins with Social CRM – eBay India with MSLGroup, Hanmer MSL
eBay Online Business Index – eBay with Edelman
PayPal Australia: Driving Business Online – PayPal Australia with Edelman
Timberland Earthkeepers 2011 Program – Timberland with PR People Consultancy
CONSUMER PRODUCTS/SERVICES
Airmate Blows Away the Competition: One fan at a Time – Airmate Electrical (Shenzhen) Co. with Weber Shandwick
Gillette Salute the Soldier Campaign – P&G Gillette with Corporate Voice Weber Shandwick
Multiply: Success in Social Shopping – Multiply Philippines with Ogilvy Public Relations Manila
Powerful PR for Hungry Jack's – Hungry Jack's with Wrights PR
The Hot Wheels Spin King – Hot Wheels with Pulse Communications, an Ogilvy Public Relations company, Australia
CONSUMER HEALTH
Allegra: The Hay Fever Solution -- Sanifi-Aventis with Weber Shandwick
Helping Hands Program Sanofi Pasteur Korea – MSL Korea
National Palliative Care Week 2011 – Palliative Care Australia with SenateSHJ
PHARMACEUTICAL
Bonamine Basta 'Pinas – Johnson & Johnson with Ogilvy Public Relations Manila
Know Your Own Skin: The Sun Burn Fades But the Skin Damage Remains – LEO Pharma with Hill + Knowlton Strategies
Pfizer's Appreciation for Life campaign – Pfizer Enbrel with Weber Shandwick
Reputation Enhancement and Regulatory Change via Industry Leadership on the Disclosure of Payments to Healthcare Professionals – GlaxoSmithKline Australia with Palin Communications
Women's Confidential - An Australian First, Transforming the Way Women Select – Bayer Consumer Healthcare with Hill + Knowlton Strategies
INDUSTRIAL/MANUFACTURING
Achieving Social, Environmental and Economic Progress in an Island Community: Sand Mining and Its Benefits on NSI – Sibelco Australia with Rowland
Building Success – Construction Skills Queensland with PPR
From Conflict to Collaboration— Golden-Agri Resources with Pelham Bell Pottinger Asia
Privatization of Samling Global Limited: A Win-win Proposition – Samling Global Limited with Strategic Public Relations Group
Quietness, a Time to Listen – Goodyear China with Ogilvy Public Relations Shanghai
TECHNOLOGY (CONSUMER)
BlackBerry Mobil Interstate Tour Malaysia – Research In Motion, Malaysia with Edelman
Creating the Era of "Personal Cloud" with Pogoplug – Cloud Engines with The Hoffman Agency
Keep Groovin' – Sennheiser with Genesis Burson-Marsteller
The Do Network – Lenovo with Text 100 Global Communications
Windows Phone: Putting People First – Microsoft India IPAN with H+K Strategies
TECHNOLOGY (B2B)
Driving Australia's Transition to a Clean Energy Future – GE Australia with n2n communications
IBM Centennial Campaign 2011 -- IBM with Text 100 Australia
Microsoft Becomes a True Citizen of India in FY 12 – Microsoft India with IPAN H+K Strategies
Preserving Time: Capturing Heritage and Culture with Canon China – Canon China with Ogilvy Public Relations Beijing
Spearheading the Dot Brand Revolution – Melbourne IT
TELECOMMUNICATIONS
"I Can" Campaign (Bahasa: "Aku Bisa" Campaign) – PT. Tower Bersama Infrastructure Group with Qyvision PR, Indonesia
China Mobile Hong Kong's Mission Impossible – China Mobile Hong Kong with The Hoffman Agency
The Movement Against Nuisance Calls – SmarTone with Social@Ogilvy
FINANCIAL AND PROFESSIONAL SERVICES
ABM Investama IPO Communication Program – ABM Investma with IndoPacific Edelman
Bank of Melbourne – Bank of Melbourne with Kreab Gavin Anderson
Foreign Bank, Foreign Country, US$ 52 Million Fraud: How We Changed the Public's Perception in a Week – Citibank India with Perfect Relations
LJ Hooker Finance: Standing for Responsible Lending From Responsible Lenders – LJ Hooker Finance with Impact Communications Australia
Project Inspire: 5 Minutes to Change the World -- MasterCard Asia/Pacific, Middle East Africa with Weber Shandwick
ASSOCIATIONS
Reclaim the Lawn: Turf Australia – Turf Australia with Impact Communications
PUBLIC SECTOR/GOVERNMENT
Health Promotion Board's iQuit campaign – HPB with Waggener Edstrom Worldwide
SenateSHJ CTV Building Entry – New Zealand Government Department of Buidling & Housing with SenateSHJ
Showcasing the Best of Australia: Expo 2012 Yeosu Korea – Australia Government, Department of Foreign Affairs and Trade with Burson-Marsteller
Taiwan, Rice Up! – Taiwan Council of Agriculture with Ogilvy Public Relations Taiwan
Terracotta Warriors Come Alive! – Asian Civilisations Museum with GolinHarris International (Singapore)
NOT-FOR-PROFIT
Australia for UNHCR Here and There Project – Australia for UNHCR with Sefiani Communications Group
Goodstart Early Learning – Goodstart with Ogilvy Public Relations (Parker & Partners and Pulse Communications), Australia
I'm FINished – Shark Savers Singapore with Grayling
Running for HOPE – HOPE Foundation for Cancer Care with Strategic Public Relations Group
scosa Give a Buck Campaign – scosa with McClusky & Co