NEW YORK—Burson-Marsteller has established a strategic partnership with Targeted Victory, a digitally-focused political and advocacy strategy firm and a leader in online advertising, online and mobile communications, social networking, and integrated data management for political candidates and causes.
Targeted Victory focuses on utilizing digital technology to manage awareness and engagement campaigns. Founded in February 2009, the firm now serves more than 40 clients including Marco Rubio for Senate, Susana Martinez for Governor of New Mexico, and Mitt Romney’s Free & Strong America PAC.
Burson-Marsteller and Targeted Victory will provide clients with strategic communications and messaging counsel as well as assistance developing digital strategies that leverage online advertising, mobile communications, social networking, and integrated data management.
Additionally, Targeted Victory has developed—with partner Lotame Solutions—a proprietary technology used for pre-campaign audience discovery, in-campaign activation and optimization, and post-campaign analysis. The Audience Targeting Platform goes beyond typical channel-based targeting solutions and reaches constituents and consumers living within any U.S. state based on specific audience targeting.