NEW YORK—Burson-Marsteller has entered into an agreement with The NewsMarket, an online platform for news video, to create a customized, proprietary digital capability for the firm. The partnership enables Burson to offer clients a highly scalable, fully integrated solution to market and deliver digital content to journalists, new and emerging news platforms, and direct-to-consumers globally in local languages.
“The rapid pace and fragmentation of a 24/7 global news environment coupled with the migration from print to an online world has made it imperative for companies to incorporate multimedia and other interactive strategies to engage and grow their audience base,” says Mark Penn, Burson-Marsteller’s worldwide president and CEO. “Our partnership with The NewsMarket gives us the ability to create custom, digital solutions for our clients to deliver fully integrated digital media relations and direct-to-consumer message campaigns.”
More than 9000 online and broadcast media outlets in 144 countries use The NewsMarket to search, preview and download broadcast-standard video for their news stories, and the agreement provides Burson-Marsteller employees and clients access to a large community of registered and profiled journalists in the world seeking multimedia content.