MIAMI—Security software specialist Symantec has named Burson-Marsteller as its public relations agency of record for Latin America. The campaign will be managed by Burson-Marsteller Miami and will span Symantec’s operations in Mexico, Brazil, Colombia, Chile and Costa Rica. The objective is to raise awareness of the company’s brand and its security solutions in the region. BM will handle media relations, consumer and enterprise outreach, and executive positioning.
“We selected Burson-Marsteller for its reputation of excellence in building brand recognition and differentiation,” said Arturo Bustamante, PR manager for Symantec Latin America. “We wanted an agency with the insight and ability to communicate our leadership position and reach all of our audiences. Burson-Marsteller has the strategic insights and global network necessary to differentiate Symantec in the industry.”