Buzz Report: Diamond Jubilee
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Buzz Report: Diamond Jubilee

Despite criticism, the Diamond Jubilee attracts a positive response online.

Holmes Report

Last weekend saw four days of celebrations in the UK to mark the anniversary of the Queen’s 60th year on the throne.

Numerous events took place across the country to commemorate the Diamond Jubilee, sparking plenty of social media conversation. Meltwater Buzz was used to monitor and analyse the social media updates over the Jubilee weekend, and the results showed a positive and patriotic response overall. Despite the rain over the weekend and criticism of some of the broadcast coverage of the event, the buzz online reflected the overall mood of the nation – and, no doubt, gratititude for the two public holidays.

The highest volume of positive online buzz was recorded in relation to the Thames Diamond Jubilee Pageant. This is in contrast to the high volume of criticism attracted by the pageant following the Jubilee weekend, in relation to the quality of the broadcast coverage.

The overall demographic analysis of the online buzz around these Jubilee events showed a fairly even split between male and female, but a clear spike in the volume of social media users between 18 – 25 year-olds taking to their online accounts to talk about the Jubilee. Perhaps this is due to the fact that the younger generation are often the more active social media users, or perhaps it demonstrates that, young or old, the Queen holds a place in the hearts of the British public.

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