Cake Extends Virgin Atlantic Relationship With Consumer PR Mandate
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Cake Extends Virgin Atlantic Relationship With Consumer PR Mandate

UK firm prevails over four others in competitive review.

Holmes Report

Cake Extends Virgin Atlantic Relationship With Consumer PR Mandate

LONDON—Cake has secured consumer PR duties for Virgin Atlantic, extending a relationship that saw the firm handle a six-month project for the airline last year.

After helping to support Virgin Atlantic's #flightdecks campaign last year, Cake is now charged with helping the airline build its brand in the UK.

“We were looking for an innovative partner to work with long-term on building our brand, and Cake was the clear winner," said Simon Dornan, interim head of consumer PR at Virgin Atlantic in a statement.

"The #flightdecks campaign showed us that Cake is a first-rate creative agency, backed up by a solid knowledge of the modern PR landscape. We’re looking forward to taking the next step with them.”
 
Virgin Atlantic has typically handled consumer PR agency support on a project basis, working with such agencies as Mischief and Bray Leino in the past.
 

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