MONTREAL—National Public Relations, the largest independent communications network in Canada, has acquired Madano Partnership, a strategic communications consultancy based in London. National is already represented in the UK by healthcare consultancy Axon Communications, and the addition of Madano will extend the services that both National and Axon can provide internationally.
Founded in 2004, Madano specializes in corporate communications and public affairs, and offers a variety of services ranging from proposition and message development, external and internal communications, as well as research and market intelligence. It represents clients in diverse sectors including energy, building and infrastructure, financial and professional services, education and healthcare.
The firm is led by Andy Eymond, founding partner, and works with clients include Cemex, John Laing, Skanska and Western Union. The two firms have already been collaborating successfully on client assignments on an informal basis.