TORONTO—Dynatech Action, a Canadian manufacturer and distributor of toy brands, has selected Weber Shandwick as its public relations agency of record to raise awareness of the company and its product lines in Canada. Dynatech Action brands include Storytime Theater, Strawberry Shortcake, Spy Gear and Verticon.
According to Dynatech president Brad Pedersen, “Our business purpose is to put smiles on the faces of children by offering products that create positive and entertaining experiences for entire families. We chose Weber Shandwick as our public relations agency because of its energy and enthusiasm in delivering creative and effective campaigns as well as its knowledge of the media and our industry.”
The campaign will include national public relations and specialized initiatives designed to create public awareness.