NEW YORK—John Patterson, former director of North American corporate communications at Capgemini, has been appointed senior vice president and account director for Ketchum’s corporate practice. Patterson will work closely with FedEx, one of the agency’s longest-standing client relationships.
Prior to joining Ketchum, Patterson handled the name change and branding campaign for Paris-based consulting, technology, and outsourcing services company Capgemini. He also managed all communications for the firm’s 10-year, $3.5 billion IT and business process outsourcing deal with TXU, which created Capgemini Energy in 2004.
Patterson also spent several years as an assistant director of public relations at Ernst & Young and as a senior associate at Burson-Marsteller.