LONDON—Capital MS&L, the Publicis-owned financial communications firm, has become the latest public relations consultancy to extend its commitment to sustainable business practices by achieving “carbon neutral” status. In addition to committing to a reduction in its carbon footprint, Capital is also working with The CarbonNeutral Company to calculate its remaining CO2 emissions and offset them through investment in projects around the world that successfully reduce emissions.
Last year, Four Communications became the first U.K. public relations firm to be recognized as carbon neutral by the Edinburgh Centre for Carbon Management. And last month, Weber Shandwick successfully completed its audit for ISO14001 environmental management status in the U.K. and said it would seek to improve environmental performance across all offices.
The CarbonNeutral Company will calculate CO2 emissions generated by Capital’s business operations and its employees, advise on procedures to reduce these emissions and, for emissions that are unavoidable, will work with Capital to select offset projects that will reduce emissions elsewhere in the world by one ton for every ton of CO2 that Capital creates. Projects include the distribution of energy-efficient light bulbs in Jamaica, and a reforestation project in Chiapas, Mexico.
Says Richard Campbell, joint managing director of Capital MS&L, “As a firm, Capital has always had a commitment to sustainable business practices. It is a small step compared to the huge environmental challenges that are undoubtedly facing the world over the next few years, however for Capital and its employees it was important to demonstrate our conviction that organizations and individuals must now take responsibility for the world around us.”