SOUTHFIELD, MI—Caponigro Public Relations has become the first pure public relations firm in North America to earn ISO 9001:2000 certification. The ISO 9001 certification was achieved following an audit by American System Registrar, an ISO Registration Accreditation Board-certified company.
Caponigro Public Relations is the only PR firm to be listed in the Quality Digest database of North American ISO 9000 registrations.
The process to earn certification took the firm eight months. In February 2003, Caponigro PR began developing an ISO 9001:2000 quality system that would allow it to document the detailed processes already in place at the firm, while adding an element of measurability that could be used for continuous improvement and employee professional development. The new quality system enables Caponigro Public Relations to respond quickly to client requests while ensuring that the work
is completed correctly and to client specifications.
“We embraced the ISO 9001 quality system because it reaffirmed our philosophy to provide the highest quality service and achieve measurable results for our clients,” says chief executive Jeffrey Caponigro.
The processes allow Caponigro Public Relations to document client specifications and understand expectations; ensure that work is completed correctly and on schedule; obtain necessary internal and external approvals before proceeding; measure results; and, finally, to gain feedback from clients so it can continuously improve the services it provides. All client activities are monitored through a series of required checklists and status reports, which are kept in project files for reference and
for proof of compliance to the quality system.
Says quality process management consultant Jonathan Lore, who was instrumental in helping Caponigro assess the firm’s practices and adapt them to meet ISO 9001:2000 quality system requirements, , “I was impressed by how well suited
Caponigro Public Relations was for an ISO 9001 quality system. Since high-quality work and an exemplary level of service was already the norm at the firm, it was a natural progression.”