NEW YORK—Just two months after Manning Selvage & Lee chief executive Lou Capozzi was given operating responsibility for sister company Rowland Worldwide, he has made management changes, naming former MS&L executive Ann Moravick to replace Mark Weiss at the firm’s helm.
The move is clearly an attempt to breathe new life into a moribund brand. Rowland, once one of the five largest public relations firms in the world, declined steadily through the 90s—a collapse most observer attributed to the neglect of successive parent companies—until it dropped out of the top 20.
Moravick will be charged with building on the firm’s smaller but still impressive portfolio of blue-chip clients, which includes names such as Johnson & Johnson/Merck, Dupont de Nemours, McNeil Consumer Products, Mori Building Company and Ortho Biotech.
Moravick, who will be president and chief executive officer, has been leading her own consulting company, InsightOut Consulting, specializing in helping organizations look inward and outward for insight-driven solutions to management and communications challenges.
Previously she spent 18 years with MS&L in a variety of roles, including managing MS&L’s global healthcare practice, heading MS&L’s London office, and acting as a member of the firm’s office of the chairman.
According to Capozzi, “Ann’s track record is impressive: she assembled a global team that tripled the size of MS&L’s healthcare practice and always fostered an environment where her teams excelled at delivering strategic programs for clients. I know she will bring the same level of passion for our business and commitment to superior performance in her role at Rowland.”
In addition to the departure of Weiss, to pursue other interests, senior vice presidents Tony Katz and Laura Stortz have also left the firm.
“Rowland has a strong foundation of professionals who are creating creative and results-driven programs for clients,” says Moravick. “Together, I know we can shape a successful future for Rowland by building a strong brand that exceeds the expectations of our staff, our clients and our parent company.”