Carberry to Join B-M's Direct Impact Subsidiary
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Carberry to Join B-M's Direct Impact Subsidiary

Michael Carberry, who was president of Washington, D.C. advertising and public affairs firm Henry J. Kaufman Associates, is joining the Direct Impact subsidiary of international public relations firm Burson-Marsteller.

Paul Holmes

WASHINGTON, D.C., June 3—Michael Carberry, who was president of Washington, D.C. advertising and public affairs firm Henry J. Kaufman Associates when it was sold to Shandwick more than a decade ago, is joining the Direct Impact subsidiary of international public relations firm Burson-Marsteller. Direct Impact specializes in coalition building, database management, and telephone outreach on behalf of corporate and association clients.
 
Carberry, who was most recently a partner in the Washington office of Earle Palmer Brown, will be a senior vice president at Direct Impact and will help manage integrated communications programs for government and private sector clients.
 
According to Direct Impact chief executive John Brady, “Mike brings outstanding marketing, public relations and management credentials to our direct education practice. I am particularly impressed with his background in the government and social marketing arenas.  He knows how to plan and execute government public education programs and he knows how to make public relations, advertising, and direct marketing work together seamlessly to deliver powerful messages for clients.”
Kaufman was one of Shandwick’s earliest acquisitions in the U.S., and served as the foundation for the firm’s public affairs practice, later rebranded under the Shandwick name and eventually merged with Powell Tate. Carberry left Kaufman in 1998.
 
In his new role, Carberry will continue his work as adjunct professor at Georgetown University’s McDonough School of Business where he has taught since 1984.
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