IRVINE, CA—Icelandic Glacial Natural Spring Water, the world’s first CarbonNeutral certified bottled water brand, has selected eLuminatePR to manage its national consumer PR business. Icelandic Glacial said it was seeking a firm with robust consumer PR expertise, national reach and a proven track record with the entertainment and consumer press.
“Of the firms we reviewed, eLuminatePR showed the most depth of experience delivering effective and creative PR strategies for packaged and consumer goods. They brought the right mix of consumer PR savvy and fresher, smarter thinking for our business,” said David Casey, marketing director for Icelandic Glacial. “Their expertise aligns perfectly with our business objectives, helping us communicate and engage with our target audience efficiently in a highly competitive marketplace.”