Global PR Summit 2015
The most important event in the global communications world’s calendar.
The key global benchmark of PR agency rankings, industry size and global comms trends.
The most creatively awarded PR campaigns and agencies in the world.
The Holmes Report profiles marketing and communications innovators from across North America and EMEA.
In-depth annual research into the PR industry's efforts to raise creative standards.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
A high-level forum designed for senior practitioners to address the critical issues facing the profession.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
Cargill is seeking public relations counsel as it steps up efforts to become a leading voice in the global debate around food security.
Arun Sudhaman 04 Oct 2011 // 11:00PM GMT
MINNEAPOLIS--US agribusiness giant Cargill is seeking public relations counsel as it steps up efforts to become a leading voice in the global debate around food security.
Cargill corporate VP Mike Fernandez confirmed the development with the Holmes Report, adding that the giant conglomerate was actively seeking agency help from an “issues and CSR standpoint.”
A handful of agencies have been invited to present their proposals to the company, which is one of the world’s biggest producers and marketers of food. The development marks the first time that Cargill is seeking agency support for its food security initiative.
“The tendency of large corporations it to try and boil the ocean,” said Fernandez. “Our hope is to focus our activities in ways that are more helpful to our public policy positions and our customers, and informative to all publics we interact with, including governments and NGOs.”
Cargill’s efforts come as it faces increasing scrutiny of its buying power and role, as food prices become more volatile. During the 2008 food crisis, for example, Cargill reached record earnings $3.95bn, thanks to soaring agricultural commodity prices.
Cargill is responsible for 22 percent of all US grain export, and is a major producer of meat, poultry and eggs.
In a BBC interview last week, CEO Greg Page described these claims as a “non-event”, and said that the company simply served to link supply and demand.
Instead, the company is calling on governments to collaborate more with industry, and resist protecting their markets. “We need trade agreements that allow the free flow of food, so that food is not only accessible but affordable,” said Fernandez.
“The numbers indicate we grow enough calories to feed the planet, but we also have millions of people who are hungry,” added Fernandez. “That goes to infrastructure, trade wars and practices, as well as sometimes issues of corruption and other challenges. The issue for us is how do we make sure that places that have a food surplus are able to move it to places where there is a food shortage?”
Fernandez admitted that it would be “very hard” to find one agency with the necessary global footprint to match its needs regarding this brief. “Food security is important in a lot of places but particularly in Asia, Latin America and Africa - emerging markets is where it becomes super-critical,” he said. “Not all agencies have the footprint that we have as a company. At the end of the day, we might have a primary partner, and in order to execute there might be additional agencies.”
Cargill is the largest privately-held corporation in the US.
Aarti Shah 02 Jul 2015
Only 40% of the Influence 100 are active on Twitter — and the most active users tend to be men.
Paul Holmes 28 Jun 2015
A question of definitions, a time to stop sounding so defensive, and reasons to really celebrate cre ...
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup for Newsletter Media Kits/Editorial Calendar Sitemap
© The Holmes Report 2014