MINNEAPOLIS—Steve Knapp has been named director of brand activation and senior partner for Carmichael Lynch. In this role, Knapp will lead the development and implementation of non-traditional media and marketing solutions at the agency. Working with all agency disciplines—including public relations unit Carmichael Lynch Spong—he will create innovative marketing programs using experiential, social media, mobile, sponsorships and other, still developing platforms.
Knapp previously served as vice president and media director for Olson in Minneapolis, where he led the media department, strategic planning and investments for clients including Fifth Third Bank, Chinet, Northwestern Mutual, the Minnesota State Lottery and General Mills. Prior to Olson, he was an associate media director and vice president for Campbell Mithun.
In addition, Laura Clementi has been promoted to senior associate at Carmichael Lynch Spong. Clementi joined the firm in 2008 as an associate. In her new role, she is responsible for handling day-to-day activities and providing strategic thinking for clients Sherwin-Williams and Trane. Prior to joining Carmichael Lynch Spong, Clementi was a summer events coordinator for Concordia Language Villages in Bemidji, Minn.