Carmichael Lynch Spong Adds Boehringer, Dixie Products Work
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Carmichael Lynch Spong Adds Boehringer, Dixie Products Work

Boehringer Ingelheim Vetmedica, the animal health subsidiary of pharmaceutical giant Boehringer Ingelheim Corporation, and Dixie-Pacific, a leading manufacturer of structural and decorative millwork products, have selected Carmichael Lynch Spong.

Paul Holmes

MINNEAPOLIS—Boehringer Ingelheim Vetmedica, the animal health subsidiary of pharmaceutical giant Boehringer Ingelheim Corporation, and Dixie-Pacific, a leading manufacturer of structural and decorative millwork products and part of Fortune Brands, have selected Carmichael Lynch Spong.

For Boehringer Ingelheim Vetmedica, the firm is leading the launch of Vetmedin Chewable Tablets, a new canine drug introduced at the American Veterinary Medical Association’s annual convention in Washington, D.C., and will also conduct a multi-faceted communications program including trade media relations, sales training, trade show support, collateral development, direct mail and trade advertising and employee communications.

According to Heather Bolton, senior brand manager for Vetmedin, the firm’s “passion for the brand is only exceeded by its understanding of what’s required for an integrated introduction of a new product into the sales channel.”

CLS will help Dixie-Pacific broaden its visibility among our customers across the United States.

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