MINNEAPOLIS—Following a six-month review, Newell Rubbermaid has named Carmichael Lynch Spong as domestic agency of record for four of its popular home and family brands, including its iconic Rubbermaid brand and Décor brands Levolor, Kirsch and Amerock. The firm has worked with Newell Rubbermaid’s culinary brand Calphalon since 2009.
The Atlanta-based company is looking to Carmichael Lynch Spong to help position its home and family brands with public relations, digital and social engagement. The public relations agency will work alongside its parent, Carmichael Lynch, which was recently awarded advertising responsibilities for the same brands, as well as for baby and parenting brands Graco, Aprica and Teutonia.
“We were looking to consolidate our agency relationships with a partner who could marry holistic thinking with world-class creative to forge a bond with our consumers, and we found that ideal partner in Carmichael Lynch Spong,” says Jay Gould, president of Newell Rubbermaid’s home and family business unit. “The agency’s proven success with our Calphalon brand, expertise in the home and unique approach to forging brand devotion elevated Carmichael Lynch Spong to the top of our list.”