WASHINGTON, D.C.— CarryOn Communication has formed an advocacy and social marketing practice, led by Mark Bennett, the newly appointed senior vice president and managing director of the agency’s Washington, D.C., office. Bennett will report to Kevin Grangier, CarryOn founder and CEO, who is based in the firm’s Los Angeles headquarters, to define the practice and build on the agency’s pharmaceutical and healthcare business.
Bennett joins CarryOn after 11 years at Manning, Selvage & Lee in Washington, D.C., where he served most recently as a senior vice president and deputy managing director, managing advocacy relations and social marketing initiatives for key healthcare clients such as Amylin, Baxter, Eli Lilly & Company and Takeda Pharmaceuticals. He also developed and led national education campaigns for the American Heart Association and the Martin Luther King Jr. National Memorial Project Foundation.
According to Grangier, “The advocacy and social marketing practice positions our clients to optimize their brands around critical social issues and allows us to further affect behavioral change among consumers and policy markers. Mark’s expertise managing issues and providing sage counsel to a range of corporate clients will grow our presence in the D.C. market and benefit clients throughout the network.”
Bennett is currently spearheading campaigns for CarryOn clients Pharmavite, AIDS Healthcare Foundation, Netblue and Jacuzzi Brands, and directs initiatives for new healthcare clients Veritas and Verus Pharmaceuticals.