LOS ANGELES—West coast creative boutique CarryOn Communication has been selected by Symantec, a leader in information security software, to support various public relations initiatives.
According to Colleen McKenna, Symantec consumer public relations director, Carry On was selected for its “public relations skills and enthusiasm for our business segment” and “will assist us in communicating the importance of Internet safety and security.”
CarryOn will work with Symantec on a variety of projects, including consumer and enterprise-focused public relations efforts for the company’s line of security products. Symantec will draw on CarryOn’s extensive experience in crisis communications to help facilitate the rapid media response necessary when new Internet security threats are identified.
CarryOn senior vice president JP Schuerman will lead the account. Schuerman oversees CarryOn’s consumer and technology practice groups.