BOSTON—The Castle Group, an independent Boston-based public relations and event management agency, has acquired Image Unlimited Communications, an integrated marketing and events firm with strong capability in the restaurant, hospitality and entertainment industries. The firm will be wholly integrated into The Castle Group and Image Unlimited founder and principal J.P. Faiella joins Castle as account supervisor, managing clients in its hospitality practice.
Image Unlimited client services include direct and e-marketing, media management, public relations, creative design, event management, and organizational strategy and development. The acquisition will expand Castle’s traditional public relations and event planning services for current clients as well as integrate new media aspects, including e-marketing and web-based strategies.
“Technology is changing the way public relations firms reach critical audiences and do business,” said Sandy Lish, co-founder and principal, The Castle Group. “The acquisition of Image Unlimited allows Castle to deliver marketing tools that are increasingly in demand from clients and prospects. The best PR balances traditional capabilities such as media relations and presentation training with relationship marketing, public affairs and new media tools to market and communicate a company’s brand.”