NEW YORK—GCI Group has named Mark Cater as chief executive officer of its London operations, taking over from Jonathan Shore, who had been serving in an interim capacity as head of the U.K. operations for GCI and its WPP sister company Cohn & Wolfe. Shore will now return to full-time to his role at Cohn & Wolfe.
Cater was previously with Ketchum, where he led the U.K. healthcare business and was a member of the firm’s worldwide leadership team. He will report to Jeff Hunt, GCI president and chief executive officer, and will serve as a member of the firm’s global board.
One of Cater’s first priorities will be rebuilding the healthcare practice—long one of the firm’s strengths—at GCI. The group has considerable healthcare operations on continental Europe, most notably in the GCI Healthcare team in Germany, which operates as a subsidiary of longtime GCI partner Hering Schuppener.
But Cater’s “experience transcends healthcare into all facets of our industry, including corporate communications, public affairs and crisis management,” says Hunt, who will look to Cater to bring stability to the GCI office in London, which has seen the departure in recent months of Sue Ryan, now leading the U.K. operations of Zeno Group, and Adrian Wheeler, who had led GCI’s European operations.
Cater will be supported in the London office by a senior management team that includes Rhodri Harries, newly promoted to the role of deputy managing director, and Ginni Arnold, the operations director who has specific responsibilities for new business development.
Prior to his time at Ketchum, Cater spent six years at Edelman in London, where he grew the healthcare practice. Most recently, he served in a consulting capacity for APCO Worldwide and worked with the Gobal Health Initiative of the World Economic Forum on issues such as corporate philanthropy, corporate reputation and corporate responsibility.