NEW YORK—Mark Cater, who resigned as director of Cohn & Wolfe’s EMEA region in October of last year, has returned to the firm as president of its New York headquarters office. Cater joins from Chamberlain Healthcare PR where he was managing director, U.K. and Europe. He will report to Donna Imperato, global CEO of Cohn & Wolfe, who had spoken earlier this year of her disappointment at losing Cater a year ago.
In his new role, Cater will manage the office’s day-to-day operations, client service and business development activities and will leverage his global experience to help build the agency’s global business in partnership with Cohn & Wolfe offices and affiliates around the world.
U.S. corporate head Michael Bayer, who was appointed deputy managing director of the New York office earlier this year, will continue in that role, working with Cater to build the office and its practices.
In his previous role at Cohn & Wolfe, Cater built the agency’s offering across EMEA following the 2008 merger with GCI Group, bringing former GCI offices under the C&W brand and adding a Middle East and North Africa sub-region and a joint venture partnership in Africa. He also led key clients for the region across a range of industries.
Earlier, Cater was CEO of GCI Group London, where he restructured the office prior to the merger. He also brings extensive healthcare expertise. In addition to his recent role with Chamberlain, Cater was partner and director of global healthcare for Ketchum, and held a healthcare leadership role at Edelman.