SAN FRANCISCO—Cathay Pacific Airways’ San Francisco office has hired Hugo Lai as director of marketing communications for the Americas. He joins Cathay Pacific from Universal McCann San Francisco where he was vice president and communications director and led integrated advertising and communications strategies and managed cross-media planning and buying teams.
Hugo was also the team leader and primary senior client contact for accounts such as Microsoft, Hitachi Corporation and Cathay Pacific Airways.
In his new role, he will oversee all elements of marketing and communications for the Americas, including the successful integration of communications and public relations disciplines into the marketing department.
Kelly Monks has been named communications and marketing services manager after 11 months as marketing services manager. Prior to working at Cathay Pacific, Kelly was the marketing director at SignaSys.