LONDON--CCgroup has appointed Will Gardiner as associate director, in a bid to broaden the firm's digital and social media capabilities.
Gardiner joins after previously working as client services director at B2B tech PR firm ITPR. At CCgroup, he is charged with client services and account management, overseeing CCgroup’s marketing and new business efforts and broadening the agency’s activities further into digital and social marketing.
CCgroup is a B2B public relations consultancy, specialising in the financial services technology, mobile and clean technology markets. Part of the GlobalCom PR Network, the agency was recently selected by Kalixa Group to handle its global corporate and B2B public relations.
“The most important deciding factor for choosing my next challenge was finding an agency with aspiration and curiosity in equal measure, an agency with the ability to make ambitious plans real,” said Gardiner. “CCgroup fits the bill perfectly, with its remarkable track record in growth, exploring new fields and in generating results for clients.”