CDC Taps Ogilvy for Cancer Screening Program
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CDC Taps Ogilvy for Cancer Screening Program

Ogilvy Public Relations Worldwide has been chosen by the Centers for Disease Control and Prevention to lead a targeted online advertising campaign delivering cancer screening and prevention messages to the 80 million Americans who use Yahoo!

Paul Holmes

WASHINGTON, D.C., May 16—Ogilvy Public Relations Worldwide has been chosen by the Centers for Disease Control and Prevention to lead a targeted online advertising campaign delivering cancer screening and prevention messages to the 80 million Americans who use Yahoo!
 
Ogilvy developed a series of online ads that raise awareness of colorectal cancer, the number-two cancer killer in America.  The ads will run on Yahoo! and are targeted toward Americans aged 45 and older as well as health professionals. 
 
The firm also developed a new colorectal cancer awareness campaign website for CDC. Users who click on the Yahoo! ads are directed to the campaign site, where they can find quick facts about colorectal cancer, e-mail a friend a “get-screened” reminder or download multimedia public service announcements. The site also features information for health professionals including prevention and early detection information.
 
The campaign is an extension of Ogilvy PR’s long-standing work for CDC’s Screen for Life National Colorectal Cancer Action Campaign.
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