SEATTLE—Waggener Edstrom Bioscience, a division of high-tech PR specialist Waggener Edstrom, has added The Center for Health Promotion to its roster of healthcare and biotechnology clients. CHP designs, tests and delivers services that support positive health behavioral changes, including its primary service line, smoking cessation.
CHP was established more than 20 years ago as a specialized unit of Seattle-based Group Health Cooperative. Earlier this month it spun off from Group Health Cooperative to become an independent, for-profit corporation, backed by a $10 million investment from Polaris Venture Partners, Three Arch Partners and Kaiser Permanente.
Waggener Edstrom was selected to provide the company with messaging and public relations counsel through the spinoff transition, and will help CHP increase its recognition nationally to grow its customer base (including private and public health plans, corporations, unions, and state agencies) and ultimately reach more smokers who are interested in quitting.
“The Waggener Edstrom Bioscience team has been a strategic partner in helping us successfully navigate the spinoff process,” said Craig Albright, CEO of CHP. “Over the next year we’ll work together to build a strong national brand around our smoking cessation and wellness initiatives.”