NEW YORK—Global healthcare public relations network the Chandler Chicco Companies has strengthened its social media and financial communications capabilities with the appointments of Ritesh Patel, formerly of HealthEd Digital, and Evan Smith, formerly of FD.
Patel is leading the network’s digital and social media practice. The new offering, VerStone Digital, focusing on digital and social media in the health and wellness space, provides clients with counsel that combines Patel’s digital and social media expertise and Chandler Chicco’s experience in the healthcare and regulatory space.
Patel has more than 15 years experience in digital, technology and operations experience across a variety of industries, most recently serving as senior vice president and managing director of HealthEd Digital, a division of the HealthEd Group, working with brand teams at companies such as Lilly, Bristol-Myers Squibb, Schering Plough and Amylin to ensure integration of digital strategies in the overall marketing mix.
Smith joins CCC’s Brandtectonics ID unit to lead the network’s financial communications and capital markets practice. Smith is a chartered financial analyst, who most recently was managing director and healthcare and life sciences sector head at FD in the U.S.