NEW YORK—Chandler Chicco Agency has hired Marianne Eisenmann as head of the agency’s research division, Determinus. Eisenmann will continue to grow Determinus and will provide new perspectives on applying research to healthcare communications for consumers and physicians.
Eisenmann has more than 20 years of experience in managing PR and communications research programs for global clients such as Amgen, Cephalon, Eli Lilly, Novartis and Pfizer. She was previously managing director of North American operations at Echo Research where she was responsible for driving the U.K.-based firm’s North American expansion.
Prior to that, Eisenmann was vice president Asia Pacific and regional director of client services at Edelman Public Relations in Hong Kong.
“Everything we do in healthcare PR is research-based, from understanding consumers to measuring the effectiveness and ROI of our campaigns,” said Gianfranco Chicco, co-founder and principal of CCA.