LONDON—Healthcare communications specialist Chandler Chicco Companies has launched a new European business unit, Allidura Consumer. With its head office in central London, Allidura will build on CCC’s established healthcare expertise to create “enduring alliances between brands and consumers.” The new agency will focus exclusively on health and wellness.
The London office will be headed by Alison Dunlop, a consumer health communications specialist with more than 20 years of experience. In her new role, Dunlop will be responsible for overseeing a range of specialist services as well as partnering with leading EU consumer health marketers, including Danone and Johnson & Johnson. Services will focus on the provision of strategic consumer health expertise to deliver evidence based communications, enabling consumer health marketers to build long term brand credibility and consumer loyalty.
Dunlop currently heads the consumer team within Chandler Chicco Agency London, a position she has held since March 2006. Her previous positions include five years as associate director at Munro & Forster, prior to which she served as consultant director at Biss Lancaster.
Says Fiona Hall, EU director of operations for CCC, “As health and wellness have increasingly become core consumer brand drivers, our clients and potential clients are looking to us to provide a broader range of integrated services to help them capitalize on this trend to benefit their brands. Drawing on our pure play healthcare expertise and in-depth understanding of the motivators that drive consumer loyalty, we are uniquely placed to provide this exciting new European offering.”