NEW YORK—Chandler Chicco Agency, the nation’s largest independent healthcare public relations firm, has formed a strategic alliance with Eastwei, one of China’s leading strategic public relations agencies to create what is believed to be China’s first healthcare-only agency.
The partnership with Eastwei follows the announcement in January of a joint venture between CCA and Korea-based Macoll and underscores the firm commitment to establishing an Asian healthcare communications network.
Eastwei has more than 45 employees in offices located in Beijing, Guangzhou and Shanghai, with capabilities extending to more than 20 other Chinese cities. It represents several major U.S. and European healthcare clients including Bayer and Roche.
“This new partnership melds our in-depth insight into the complexities of the Chinese market with CCA’s unparalleled experience in global healthcare public relations,” says Johan Björkstén, principal of Eastwei Relations. “Together, we can provide clients with unique access to the Chinese healthcare marketplace. Healthcare is now a top priority for the Chinese government, spawning an enormous need for communication and education in the pharmaceutical arena.”
CCA founders and principals Robert Chandler and Gianfranco Chicco are exploring the possibility of adding an office in Japan later in 2005. Says Chandler, “China is fast becoming the world’s largest consumer nation, and there is very intense, brand-consciousness there right now. That fact, combined with the desire for Western medicine, presents an enormous opportunity that many of our clients already are beginning to explore.”