NEW YORK—Healthcare public relations specialist Chandler Chicco Agency, which recently signalled its intention to expand its European operations with the appointment of former Weber Shandwick Europe healthcare chief Fiona Hall to lead its operations in the region, has formed a strategic alliance with Mmd, a leading public relations and public affairs consultancy with offices throughout Eastern Europe.
The partnership will allow Mmd to gain broader access to the U.S. healthcare market—one of five practice areas for the firm—and will provide a presence for CCA clients in 18 countries across Central and Eastern Europe, South East Europe and Russia.
“The healthcare and pharmaceutical market across Eastern Europe is characterized by fast growth and complex healthcare systems,” says Robert Chandler, co-founder and principal of CCA. “This strategic partnership will allow us to better assess and serve our clients’ needs in this region.”
Founded in 1993, Mmd now has offices in 18 countries. Chandler Chicco Agency has offices in New York, London, Washington, DC, Los Angeles, and Paris and offers strategic public relations and communications counsel to clients that include hospitals, NGOs, healthcare associations, coalitions, and most of the world’s largest pharmaceutical companies.