TAIPEI--David Chard, a veteran of Taiwanese public relations and founder of the Taiwanese PR firm that Edelman acquired in 1997, has been named managing director of Edelman Taiwan. He succeeds Timothy Heberlein, who will be relocating to the United States at the end of September to pursue a new business opportunity.
According to Edelman Asia-Pacific president Alan VanderMolen, "David's in-depth knowledge of the Taiwan market, combined with a strong background in corporate communication and crisis management gives us a veteran communication strategist at the helm in Taipei."
Chard pursued a career in advertising and public relations after completing graduate studies at the Stanford IUP Center at National Taiwan University in 1979. He was involved in three successful entrepreneurial start-ups in Taipei including Gaynor Associates (later acquired by Saatchi and Saatchi), Hill & Knowlton Taiwan and his own firm, Profiles Corporate Communication Consultants, which Edelman acquired in 1997.
He spent that past two years as president of Seattle-based Crisis Consultants Group.