LONDON—Virgin Atlantic has appointed former BBC presenter and reporter Paul Charles as its new director of corporate communications. Charles, who will join Virgin in March, is currently director of communications for the high-speed rail service, Eurostar.
Says Steve Ridgway, Virgin Atlantic’s chief executive, to whom Charles will report: “We’re very pleased to secure Paul Charles who has huge energy and drive as well as experience on both sides of the fence. This has made him very adept whether interviewing powerful CEO’s and often irascible Chairmen while at the BBC to pushing the cause of a single master more recently at Eurostar.”
Charles began his career began at BBC News where he spent 10 years reporting on programmes including BBC TV’s Business Breakfast and The Money Programme, and BBC Radio’s Today, MoneyBox and Financial World Tonight.
In 2000, he joined FTSE software company Misys as editor-in-chief of the internet division, before becoming head of communications. He joined Eurostar in 2003 and spearheaded the launch of the Channel Tunnel Rail Link.
Sir Richard Branson, Chairman of Virgin Atlantic, commented, “As my memory is so bad our primary criteria in selecting a replacement for Paul [Paul Moore] was finding someone who answers to the same name. Paul Charles fits the bill admirably and is apparently not too bad at PR (although we’ll soon train that out of him).”