NEW YORK—Burson-Marsteller has named Michele Chase managing director of global human resources, replacing Celia Berk, who has been named chief talent officer for Burson-Marsteller parent company Young & Rubicam Brands. In this role, Chase will oversee the firm’s human resources function and will report to global chief executive Mark Penn and join the firm’s business operations team, which includes its most senior executives.
Previously, Chase led the firm’s U.S. human resources function as managing director, a position she has held since 2006. In that position, Chase spearheaded an effort to restructure U.S. human resources with a focus on recruitment, talent and retention. She also oversaw the deployment of an electronic performance development process for all U.S. employees.
Prior to joining Burson-Marsteller, Chase headed up human resources for public relations firm FD. She was also the head of human resources and Artist Relations for Windup Records, was a director of human resources for USA Cable.
Gillian Wohl Edick will succeed Chase as managing director of U.S. human resources and join the BM U.S. leadership team, reporting to U.S. CEO Patrick Ford.