SHANGHAI—Château Margaux, the renowned French wine estate of Bordeaux, has selected Ruder Finn as its public relations agency for China. Ruder Finn is charged with developing brand positioning, media communications strategy and providing strategic counseling over a 12 month period.
In May, Ruder Finn had provided media communications for Château Margaux at exclusive black-tie gala dinner on the Great Wall of China as a tribute to the legacy of the Great Wall. In May, five unique Château Margaux lots were sold in Hong Kong during an auction sale organized by Acker Merrall & Condit Asia.
“Today, China is probably Château Margaux’s second largest market, and may soon become the first”, says Paul Pontallier, general manager of Château Margaux “China is the world’s fastest ever growing wine market and will soon become a leading connoisseur of fine wines. Consequently, we aim to position Château Margaux in China as it is positioned elsewhere in the world; at the very top.”