LOS ANGELES—Rogers & Cowan has been selected as agency of record for Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals across North America.
R&C will develop and execute a strategic communications campaign to build awareness for Children’s Miracle Network and the 75 corporate sponsors with which it works. The agency will focus on strategic positioning, media relations and event management to celebrate Children’s Miracle Network’s 25th anniversary, a new long-term relationship with the Miss America Organization, a campaign centered around its 20-year history with sponsor Wal-Mart Stores.
“Children’s Miracle Network has worked with Rogers & Cowan in the past and we really enjoy the unique integrated marketing and media relations approach the agency has demonstrated when handling various projects,” says Craig Sorensen, chief marketing officer. “We know Rogers & Cowan will be able to maximize and enhance all of our initiatives based on its creativity and strategic approaches.”